What Brands Need To Know To Close The Gap With Consumers On User Generated Content [INFOGRAPHIC]

Did you know that 85 percent of consumers find visual user generated content (UGC) more influential than brand photos and videos? And that 93 percent of consumers find UGC helpful when making purchase decisions.

Visual user generated content has become very important to both consumers and brands. To better understand just how important the team at Offerpop surveyed 100 consumers and more than 300 brand marketers. The results (featured in below infographic) confirm that UGC is valuable to both groups, but how each thinks about it isn't always aligned.