“Now more than ever, people are spending a significant part of their day on social media. According to Forbes, users are on Facebook and its related apps for an average of 50 minutes each day. And with over two new members per second signing up to join LinkedIn, it's no wonder that advertising on these platforms has become a major point of interest. As users are already engaged in these websites, half the battle has already been won. That being said, the number of social media sites can make it difficult to assess which advertising methods are worth your budget.
Fortunately, determining where to allocate your social media budget isn't too difficult once you start thinking of social platforms as separate entities, and not under one big social umbrella. It all starts with comparing data, and then looking separately at your advertising options for each network. You'll find that this process is well worth your efforts.”
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