The Power of Social Persuasion: How Brands Can Let Consumers Do the Marketing

Thanks to social media platforms such as Facebook, Instagram and Twitter, consumers have become core content producers for brands. When a customer posts positive content about a brand across any of these platforms, hundreds or even thousands of other potential customers see it, remember it and potentially even engage. But no matter how powerful a piece of content is, it can quickly slip away into a sea of millions of social media posts. Brands can keep these conversations flowing by intertwining the most persuasive social content into current marketing campaigns and owned properties.

With the right technology, integrating user-generated social content into existing digital marketing platforms and campaigns can be simple. This includes dynamic display on branded websites, screens during live events, in-store displays, television broadcasts, corporate websites, Jumbotrons, digital billboards or live TV commercials. Any of these tactics present brands with an opportunity to strategically capitalize on the word-of-mouth marketing generated by loyal consumers across all social channels.

Here are 3 actionable tips to help marketers tap into the power of social persuasion by integrating user-generated content into marketing tactics: