It's that time of the year again! Most businesses would have probably chalked out their marketing plan for 2016. But does your social media marketing plan include some of the latest trends in the industry that will dominate the New Year? 2015 saw social media marketing taking some new turns such as increase in people using social media for shopping to the rise in the mobile usage for social media logins. And 2016 will be no different. It will bring with itself a whole new set of opportunities and challenges, especially when we talk of social media marketing.
You must be wondering on why to spend so much time and energy on your social media marketing strategy? Do you know the number of people using social media globally? You will be surprised! Believe it or not, there are over 2.206 billion active users on social media, a global penetration of 30%, reveals Social Media Today. Also, according to Surveybee, 1.925 billion users utilize their mobiles for logins to social media platforms.
After reading these stats, you must be convinced what potential social media has in engaging people worldwide and helping you grow your business. Therefore, its time you start putting up your marketing acts together. To make things easier for you, we have jotted down 5 most important trends for social media marketing that will dominate 2016. Have a look!
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