Tips for Cutting Tile - Today's Homeowner

When they take on tile projects, one of the first questions people ask is whether they need a manual tile cutter, a wet saw or both.

How to Leverage Other Brands in a Social Media Strategy

Social media marketing is one of the most powerful tools we have to captivate and grow a target audience. Social media can feasibly reach anyone in the world, give us the power to engage with them however we'd like, and do so without costing us a dime. However, these benefits don't come immediately-you need to harness efficient, effective strategies-and there's a key area of opportunity that most brands and entrepreneurs miss because they're so focused on the “traditional” social media relationship.

Good Content Leads To Good Links

You've heard it said many times, “create good content.” Some scoff at this statement, claiming it's either part of a Google conspiracy to tame webmasters. Others look down on proponents of this philosophy, accusing the adherents of being poor SEOs.

I'm here to tell you that this works. In fact, I have an example for you.

How to Write a Blog Post that Gets Social Media Fame

We all admire those people who can turn any social media status update into something that goes viral. If you ever tried getting so many likes, comments and shares, you know it's not easy. It seems like these social media users have magnetic personalities, and their well-maintained reputation allows them to get silly without being worried about losing any fans. If you're a blogger who is trying to reach out to a greater audience; you certainly want to achieve that effect.

How do you write shareable blog posts? Are there any rules, besides the good-old “be creative” advice? We have 8 writing tips that will make you the master of social media.

What is Viral Content and How to Create It

Content is king. There, I've said them, the three most pervasive, and possibly the most boring words that you can read that relate to content marketing. They are so omnipresent that they've actually started sounding silly, especially when you see them falling out from the mouth of every marketer on the planet.

But, regardless of how irritated you are by that phrase, don't take it lightly. And don't forget why is it that it has become so popular. In a way, 'content is king' is the truest thing any marketer has ever uttered. Today, content is the most important thing you have at your disposal to build or influence your audience and your prospects.

There is one type of content everyone strives to create and that is viral content. Viral content has nothing to do with the format of the piece you create. Virality is a phenomenon that occurs when content gets picked up by the online crowd and starts spreading around the Web like wildfire.

Did you have a piece of content that went viral? If you have, congratulations are in order. You've hit the mother lode with that one. Now, let me ask you how many times were you able to repeat that initial success? Probably not too many times, if ever. This is because virality is elusive and mysterious. It is hard to pinpoint what exactly makes a video, or a blog post, go viral.

What we do know is that viral content has a large number of people emotionally invested in it! It elicits a strong emotional reaction and people want others to see it.

10 Ways To Allocate Marketing Budget On Social Media - infographic

“Now more than ever, people are spending a significant part of their day on social media. According to Forbes, users are on Facebook and its related apps for an average of 50 minutes each day. And with over two new members per second signing up to join LinkedIn, it's no wonder that advertising on these platforms has become a major point of interest. As users are already engaged in these websites, half the battle has already been won. That being said, the number of social media sites can make it difficult to assess which advertising methods are worth your budget.

Fortunately, determining where to allocate your social media budget isn't too difficult once you start thinking of social platforms as separate entities, and not under one big social umbrella. It all starts with comparing data, and then looking separately at your advertising options for each network. You'll find that this process is well worth your efforts.”

TrafficMaster 3-in-1 Floor Underlayment - Today's Homeowner

When laying new flooring, the underlayment is just as important as the flooring itself. TrafficMaster's 3-in-1 floor underlayment is ideal for laminate and engineered wood floors. It can be used on grade or below grade and its reflective film barrier enhances floor thermal and moisture properties. This underlayment is easy to install. Just lay flat […]