As many of you probably know, YouTube is the largest video content hosting and sharing platform where billions of users (almost 1/3 of internet users) watch millions of hours of videos a day. But did you know that it is now the video content platform of choice for younger audiences? In fact, a study done by The Intelligence Group found that 74% of 14- to 18-year-olds and 68% of 19- to 24-year-olds regularly visit YouTube to view video content.
As such, millennials have become increasingly attractive to online businesses not only because of their willingness to embrace information, but also because their spending power will continue to rise in the future. With that in mind, here are seven YouTube marketing tips for reaching more millennial consumers:
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