How to Create Amazing Infographics

You've most likely heard the buzz around infographics last few years. Marketers and content creators have started to jump on board with this content strategy and the results speak for themselves. Infographics are a multipurpose tool that can help you build brand awareness, boost SEO rankings, and also act as widely sharable content.

Due to the appealing nature of infographics, viewers are more likely to stop their endless newsfeed scrolling to check out an infographic than a standard article. With so much clickbait out there these days, viewers can be hesitant to click on an article. Even if they do click, they will most likely just skim the content without actually absorbing the information. Infographics are able to counteract this issue and give readers something to engage with. By taking complex ideas and simplifying them into eye-catching, informative infographics, your viewers are more likely to stay on the page and interact with your site.

With endless possibilities for design and image usage, infographics can help you build a personality for your brand that is not possible with articles. They're also easily embedded and can be shared across multiple platforms. You have so much flexibility, infographic content can be reused, shared, and spliced into smaller sections for specific audiences.

If you want to get started on creating an infographic check out the engaging infographic below that will get the ball rolling on your next infographic!

10 Ideas to Jumpstart Your Online Presence

New technologies on an expanding internet market present big opportunity to start your online business.

The competition is sometimes harsh, but the benefits are great. To succeed online, you only need a vision, skills, and will to make your dreams come true.

Easier said than done, you might think, and you're completely right. Making a name for yourself on the internet is as hard as any other offline career and it requires real devotion.

Still, there are always some fresh ideas to help you along the way and show you the right direction.

Here are some ideas on how to start your online business and boost your online visibility.

Virality Isn't Limited To Big Brands – Your Content Just Needs To Strike The Right Emotional Chords

A viral hit is the holy grail for marketers these days: Not only does it generate a ton of awareness, but it also repositions a brand as an industry leader thanks to endorsements in the form of shares and retweets.

Consider GoldieBlox's highly successful “Princess Machine,” which helped the retailer make their mark in the toy industry. This playful video follows a trio of girls as they test their latest engineering endeavor, and although the campaign ran into a bit of snag regarding music licensing, there's no denying it was successful: Not only did it generate more eight million views in a week, but it helped the company earn a 30-second Super Bowl ad.

So what is it about this campaign and other viral hits that make people click 'share?'

New research points to key emotional drivers, so to get a better understanding of what these influential triggers look like, my team at Fractl used the Pleasure-Arousal-Dominance (PAD) model to analyze the emotional responses to some of the top images from Reddit's r/pics community. Our results revealed that there are three ideal emotional combinations for viral content.

Here I'll walk you through our findings and provide examples of what successful campaigns look like for different combinations.

Top 6 Tips To Integrate Social Media Into Your Website

A strong presence on social media is a must for practically all types of businesses. Critical to any marketing strategy, social media channels provide brands with means of direct communication with consumers and countless opportunities for creating a strong customer community. Still, while leveraging social media for their marketing, many companies fail to make the most from their social channels on company websites.

That's why you should ensure that your website and social channels are perfectly blended and offer a seamless experience to your target audience. This is the single most effective strategy to building a strong online presence. Here are 6 tips to help you integrate social media into your website and capitalize on the marketing potential of your channels.

4 Ways to Make Your Content More Tempting (infographic)

There's effective content and then there's ineffective content. It's easy to publish the latter, but it's becoming increasingly challenging to consistently publish the former. However, the good news is that there are plenty of ways to step up your game. You must be willing to dedicate a little more focus to your content marketing, though. Are you committed?

Renovating the Kitchen for Keeps - Today's Homeowner

Kenneth and Kym Sigler have lived in their home for 15 years and plan to stay there for many more. So, we help these homeowners who want to improve, rather than move.

6 Ways To Use Social Media To Get More Backlinks

Social media is seen by a lot of businesses as simply “nice to have,” and for some companies this is true. It might not be the greatest medium to spend the largest percentage of their digital marketing budget, but when it comes to search engine optimization, a certain amount of significant involvement will often correspond well with the site's rankings. Is this just because social media-conscious brands are also often putting out a lot of content, which is a ranking factor in itself? Perhaps! But though the links on the social platforms themselves aren't weighted highly on search engines, en masse they do serve as one indication of a website's relative authority. Not only that, but when you use social media to get your message and your brand out into the world, you can earn links from others who wield websites and those links do matter significantly for SEO.

So how do we use social media to get more links?