How Click Fraud can affect the performance of your Google Adwords Campaigns (infographic)

When Google AdWords was launched in October 2000, it's safe to say that it changed online marketing forever. Now sixteen years later it is an integral part of many companies marketing activities.

However, just as businesses are enjoying the benefits of using AdWords' pay per click service, there are certain individuals and organisations out there who are willing to exploit it in more negative ways – namely click fraud.

It may seem that advertising using Google AdWords is high risk but in actual fact if campaigns are managed correctly, coupled with anti-click fraud detection software, using pay per click advertising can still be highly beneficial and generate new leads for advertisers.

Do you suspect click fraud is the cause of your AdWords campaigns under-performing? Some tell-tale signs of click fraud:

• Excessive spend that doesn't generate leads or sales.

• Unusually high click through rate (CTR).

• Unusually high invalid click activity.

• High bounce rate.

Check out the infographic below to learn more.

Graphic courtesy of: Clickguardian.

Mobile, Drone, 360° Photography: The Top 10 Trends Shaping the Future of Imagery (infographic)

As we gear up for 2017, marketers, advertisers and creatives are looking ahead to plan visual content for the new year. In doing so, we look for inspiration and insights that are defining the next era of imagery. Driven by great innovations in technology and even greater imagination from creatives everywhere, these trends have an impenetrable influence on the visual future.

The dawn of a new, high-quality camera phone from Apple, along with advanced drone technology and more accessible technological advances are changing the way we interact with machines, with each other, and with our environment. From the types of images we create, to the tools we use to create them and the ways we share them, there are consistent themes that stand out in changing the way we see the world.

A new infographic from Shutterstock, a leading global provider of commercial imagery and music, illustrates “The Top Ten Trends Shaping the Future of Imagery.” The company asked its curators, designers, and reviewers about their predictions of the top trends shaping the future of photography. Some of the picks, like street photography, have been a benchmark in the industry for several decades; others like drone photography, have burst onto the screen in the last few years.

Discover the ten image trends that are defining a new era of imagery.

Tip for Keeping Grocery Bags From Spilling in Trunk - Today's Homeowner

Here's a tip for keeping groceries from spilling all over the trunk using a rope and carabiners.

5 Key Tactics to Craft Persuasive Content

You are at the end of wits. You can feel the blood pressure rising and you shut down the system.

It is a long time since you have sat to create a content that will convince your readers to take actions or agree with your point of view.

You may be wondering how others are gaining comments and subscribers every day. What might be their secret to success?

You know that content is the king, but what you do not know is that context is the kingdom of content. And the ruler of the context is persuasive words.

Persuasion through content is more like an exercise that helps to create a win-win situation. You need to present customers with an offer, which they cannot refuse. There are techniques to make your job easy and compelling. And, if you want to master the art of writing convincing content, start with the basics.

Let us show how these five persuasion strategies are going to help you create a convincing content.

What's a Verified Twitter Account and How To Get One? [Infographic]

Whether you're a business, organization or individual, having a verified Twitter account is a smart step to help you stand out on social media and better understand your Twitter followers.

Take a look at the infographic below to learn how you can benefit from a verified Twitter badge, how to prepare your profile for verification, and how to submit a request to verify your account.

The Business Value of UX Design - infographic

With over 3 billion internet users today, the digital world has become an extremely crowded space - making it imperative for businesses to provide a top-notch digital experience in order to remain competitive.

A critical step in creating a digital experience that not only attracts users, but also provides real, tangible value to both them and the company begins with developing a seamless user experience (UX).

Ignoring the user experience or getting it wrong will cost your organization a lot of money down the line. In fact, fixing a UX error after development is up to 100 times more expensive than it would have been before development. Applying UX up front is not only much more cost effective, it's less of a headache.

Investing in effective UX also impacts the bottom line by improving conversion rates and increasing revenue. Plus, it can be a great way to set your organization apart.

Instagram Stories vs. Snapchat Stories (infographic)

The battle for the attention of social media audiences is heating up, with Instagram and Snapchat both rolling out new features in an effort to deliver the coup de grâce to the other and emerge as the dominant social platform for sharing photos and videos.

Until recently, Instagram has been the preferred platform for well-edited, highly curated, aspirational photos and videos, while Snapchat has been steadily attracting social media audiences-teenagers and millennials, in particular-by providing a way to share raw “in-the-moment” content which disappears after 24 hours. With the launch of Instagram Stories, however, the Facebook-owned app is now encroaching on Snapchat's territory (and making a play for its users) by offering its own version of Snapchat's ephemeral, off-the-cuff content.

Instagram's new feature raises a number of important questions for marketing professionals, chief among them: Is Instagram Stories or Snapchat a better use of my company's marketing resources? While similarities between the two apps are numerous, knowing how each platform differs can help marketers make an informed decision on where to invest their time and advertising dollars.

For a side-by-side comparison of what each social media app offers in terms of audience, reach, functionality, and other important features, consult the following infographic from our friends at Mediakix which quickly distills the salient differences between Instagram Stories and Snapchat Stories: