4 Types Of Interactive Content To Level Up Your Content Marketing Campaign

Over the past few years, the content marketing industry has undergone some pretty significant changes. Once focused on creating keyword-rich static site content, the industry is now built on fresh, dynamic content that’s timely and relevant. Along with this shift has come an increased emphasis on visual content. And while most businesses understand the power of infographics and video, some are still missing one key piece: interactive content.

#SocialMedia Marketing: Why Brands Should Embrace Instagram Instead of Facebook - #infographic

Did you know that nearly 7 in 10 Instagram users engage with brands regularly. And that Instagram has 58x more engagement per follower than Facebook.

What if I told you that brands on Instagram Reach 100 percent of their followers per post.

Facebook marketing is overcrowded, but plenty of room left on the Instagram boat. It is not too late to get an early adopter advantage on Instagram.

This infographic from selfstartr sheds some light on why Instagram is a ripe opportunity for brands.

Navigating The Wild Jungle Of SEO - #infographic

When it comes to search engine optimization, it can be hard to see the wood for the trees. The following guide to the world of SEO will help you set you on your way to becoming king of the jungle.

Top 10 Visual Content Marketing Trends for 2016 - #infographic

"The rules of marketing has changed. With billions of images shared daily, consumers now have more opportunities shared daily, consumers now have more opportunities than ever to discover awesome products and useful content - however they may go. The result? Brands are now facing a growing need to tie visual content to commerce. With a new year on the horizon, here's what you need to know."

The 7 Different Types of Social Media Managers: Which One Are You? - #infographic

Which type of social media manager are you? The SEO-minded, the advertiser or the social butterfly?

Take a look at this infographic that illustrates the 7 different types of social media managers seen in the industry, and compare your strengths and weaknesses to the other manager types or use this as a way to improve your skills.

Graphic courtesy of: SproutSocial.

4 Reasons Social Ads Beat Traditional Commercials - #infographic

Businesses all over the world are learning exactly how lucrative social media has become for marketing purposes. It’s currently one of the most popular methods for bringing attention to brands in order to engage and retain customers. It’s come a long way since 2005 when Facebook offered the very first advertising option. Since then, the annual revenue for social media advertising has reached an astonishing $8.4 billion.

Such an incredible feat for the advertising industry couldn’t have been predicted, especially since when Facebook was founded, television advertisements were considered one of the best ways to share your brand and gain customers. However, things are entirely different now, since TV commercials are quickly turning into money wasters.

According to Neil Patel, widely recognized expert marketer and entrepreneur, TV won’t go away, but it’s not worth the money most entrepreneurs invest. “It’s easily the industry where the most money is burned each year,” he says. He attributes the lack of success to people ignoring commercials altogether because they’re more focused on other forms of online marketing.

Social media sites are somewhere that consumers invest a lot of time and energy, and that’s also the reason they are one of the most profitable forms of advertisements to date. Here are just a few of the reasons that social media holds a leading role in current marketing tactics.

The Landscape of Customer Identity: Has Facebook Peaked? - #infographic

This infographic produced by Gigya, takes a closer look at how consumers used their existing social media credentials to authenticate their identities across websites and mobile applications in Q3 2015.

A key takeaway is: Facebook's share of logins as a third-party identity provider on mobile applications remained significantly higher than all other IdPs, though Google+ did steal 1 percent away from the world's largest social network in Q3. Yahoo's presence as an identity provider on mobile applications has completely vanished.

Check out this infographic for more insights.