How to Write for Your Audience: Step-by-Step Guide

You've been working on an awesome piece of content for a week already and it couldn't have been better - you've done a very deep research, processed tons of data, put together a gorgeous-looking infographic, and sprinkled your post with juicy language.

“It's going to generate so much buzz that Google will rank my article in top 10 within a few hours”, - you thought.

You hit “Publish” and Bam!

Just 25 minutes later you get 7 fresh comments!

You can't hold your excitement anymore as you start reading the comments just to find out that they were placed by someone called “essay” and contain some generic compliment about how great and useful your article was.

But zero comments from real people, though.

Does it sound familiar?

Probably, yes.

How could it happen if you put so much time and effort into this incredible piece of content?

Probably, because you wrote on the topic interesting to YOU and not to your audience.

Let's take a second and think why visitors come to your site after all.

Are they in love with you as a writer? Could be, but more often than not, they probably don't even care how great your writing skills are.

21 Digital Marketing Lessons from The Game of Thrones [Infographic]

If you are a Game of Thrones fan you would have just finished watching the Season 6 finale and would be eagerly awaiting the next season. Surely, you can't wait enough for the battle of the Queens for the Seven Kingdoms.

All major players are moving into Westeros where we await to see how it all ends. Who gets the Throne? What happens to the major characters? What happens to some of the story lines and sub characters?

Whether you are a big Game of Thrones fan or not you can still learn a lot of digital marketing and content marketing tricks from these epic fantasy novels made into a TV series by HBO. Of course, HBO has a huge budget and an army of people working on the “on screen” and “off screen” content but some of the lessons we can learn are very simple and does not cost you an arm, leg or even a trip to the Wall (Night's Watch).

GoT is a great example of content repurposing from books into a TV series. GoT takes advantage of massive amounts of user generated content. It also has legions of loyal social media followers.

The 7 Biggest Trends in Outdoor Living - Today's Homeowner

Enhancing the outdoor living space has been a huge trend in home improvement in the past few years. Here are the top seven improvements you can make to your outdoor space this year.

10 Things You Need to Know to be a Social Media Expert

Being a Social Media Expert involves a multitude of skillsets. To learn the ebbs and flows of social media you need to be able to master the unique concepts and intricacies of being on social media. As a starting point, this includes being able to maneuver with ease through Twitter, Facebook, etc.

Below are ten crucial concepts that you need to take into account when considering a career in social media:

Limitations As A Powerful Source Of Creativity

It seems completely illogical. Constrains make you more creative? But they really do. I mean, what is the phenomenon where you can only stare at the blank page and can't find any way to fill it but an example of having too much choice? Having constraints can be just what you need to choose a direction and really get your creative juices flowing.

But why is that?

Millennials and Your Website: How to Make Your Domain a Magnet to Gen Y

Millennials are often the punchline of a bad joke. The “Me Generation” is spoiled and entitled - the list of eye-rolling insults from older adults is virtually endless. But any company, group or political party that doesn't take this generation seriously is making a monumental mistake. Millennials, no matter what you think of them, are the largest eligible voting base in many developed and developing countries and now hold more purchasing power than any other generation. For better or worse, they are the future of the economy.

Make Your Creations With FotoJet

FotoJet has developed into an all-in-one graphic tool for photo editing, graphic design and photo collages. At present you can use it smoothly in any browser, and the mobile version will be on-line in the near future. You can use it to display and edit your photo in an easy way.

There are three modes: collage maker, photo designer and photo editor.

The State of Search Marketing 2016 [Infographic]

Google recently announced that it handles at least 2 Trillion searches a year. This equates to 5.5 Billion searches per day, 228 Million search per hours and 63,000 searches per second.

But along with increasing frequency, what other ways has the behavior of search engine users changed? And is it now easier or more difficult for brands to rank on one of the Internet's most powerful and potent publicity platforms?

Lets find out.

The Worst Metric to Focus on First in PPC

Open any PPC analytics dashboard and you'll start swimming in numbers. Which ones are important and which ones can be set aside? Many people focus on the click-through rate (CTR). That's the proportion of how many people see your ad versus clicking on your ad. So, if 1000 people see your ad and 100 people click it, that's a click-through rate of 10%.

It seems like an obvious metric for success. But speaking from over a decade of personal experience running Adficient, the click-through rate is not the first metric to examine for long-term success. Why? First, it's a lousy way to measure how well you're doing versus the competition. If everyone else has a high click-through rate on the same keywords, your piece of the overall clicks is smaller than you might imagine. Many new PPC marketers also seek a high PPC rate because it means lower prices from your provider, but that's also measured in relation to your competition.

Also, just because someone clicks on your ad doesn't mean they're going to buy. A high click-through rate means you have an ad that people like but it doesn't necessarily translate into purchases. If no one buys, you'll just be paying for all those clicks with nothing to show for it.

So, if the click-through rate is misleading for success, then what's the metric we should look at first?