Optimizing Pins on Pinterest: Make Each Pin Count for Higher Reach - #infographic

Pinterest is a visual discovery tool used for searching and categorizing online images, with 100 million active users worldwide as of November 2015, according to Statista.

More than a photo sharing website, this social platform works well for visually-driven businesses. Since customers need to decide if the item looks appealing enough before deciding to buy it. Industries that capitalize on this feature include food and beverages, fashion, design, and travel.

This medium offers two advantages for businesses:

1. It showcases their brand offers through visually-appealing images.
2. It strengthens their message with minimal yet eye-catching captions for each photograph.

Women make up its main demographic: its primary 25-44 age group is 80% female and 20% male. According to findings in 2013 by Marketing Land, Pinterest has 44% of e-commerce shares over Facebook (37%), and Twitter (12%). This makes it more effective for women, helping them to share what product has caught their interest and to shop online.

As displayed in the previous infographic, optimizing your tweets on Twitter enables you to better engage your audience for maximum brand presence.

Pinterest may not be as vast as Facebook and Twitter in terms of usability, but its capacity to drive more traffic with its creative visuals makes it more distinct from others. When it comes to visuals, Pinterest allows you to make the most out of your pins and gives you the opportunity for constant sharing.

This infographic from SlideGenius shows you how Pinterest can help make your pins stand out and attract new and loyal customers.

Put A Dog On It: Brand Lessons From Instagram's Pet Celebrities - #infographic

Celebrity and shock value are a sure-fire way to get your marketing seen, but endorsements are expensive and controversy isn't always on brand. When looking for ways to make an impact on Instagram, cute content is a viable alternative.

According to a 2015 study in psychological Science, people react positively to animals, babies, and other things considered cute.

Here's an infographic, produced by Marketo team, that delineates why cute marketing is effective, why animals resonate with a diverse audience, and some key lessons that you can take from the grassroots animal celebrity accounts that have cropped up over the last two years.

The Anatomy of a Successful Blog - #infographic

What makes a successful blog? Is it attention-grabbing graphics or great content or optimizing your content for search engines? Take a look at this infographic to find out!

Local SEO - Do's and Don't in 2016 - #infographic

Would you say SEO or search engine optimization is an art or science?

It is more like science without the guarantee or accuracy of a scientific result. Why?

SEO has so many moving components that work one day may not work well the next.

For example, you may rank well for a given keyword one day and the next month a competitor might outrank you. Google updates, its ranking factors every now and then to make things more unpredictable.

From a local SEO perspective, to rank for local search results, there is definitely a few things you can do to give you the best chance. Maintaining the accuracy and consistency of NAP (Name, Address, and Phone) listings is one such easy win. Getting good customer reviews online and making sure your citations are consistent can all help. Optimizing your on-site SEO elements like, title, URL and images can all increase search rankings and visibility.

Local SEO is about providing unique content that serves the local area. Do not copy, paste content from one page to another and simply change the location for each page. A physical address and a local phone number for the location you are trying to rank can help boost your local SEO efforts.

For more local SEO tips and tricks check out this infographic by the team at AgencyPlatform.com.

5 Reasons Video MUST Be Part of Your 2016 Marketing Budget - #infographic

Did you know that consumers are 10x more likely to engage with video than other blog or social content and that online video traffic will reach 80 percent by 2019?

"There's a tectonic shift going on across the video marketing landscape. Until recently, animated and online videos were a novel way to delight and educate customers. Using online video to set you apart proved that you were on the cutting edge, and got people talking.

But now, we're on the verge of something different.With more and more companies incorporating high-quality, meaningful video into their marketing efforts, video is becoming less of a "gee, that's nice" bonus and more of a necessity. Here are 5 reasons why you definitely want video as a line item in your 2016 budget."

20 Motivational Quotes To Help You Succeed

Being a business owner, you must have gone through different challenges and difficulties in successful business functioning. At this stage, you have to stay firm and positive without losing motivation as this is the most crucial time of your life. If you feel losing hope in such conditions, then here are some fantastic inspirational quotes that will surely motivate you in building your business in a successful manner. Let's have a look:

7 Awesome Tips For Writing Brilliant Blog Posts [INFOGRAPHIC]

What makes a blog post brilliant? A brilliant blog post is accurate, original, authoritative, and is written in a way that makes the reader want to come back for more. It is even better if the content you have written motivates people to comment, share, or answer your CTA. If you want your blog posts to be truly brilliant, check out these 7 tips.

Typography Trends Designers Must Know in 2016 - #infographic

"Are you informed about what's in? Typography will only amplify this year. Designers will customize fonts, and use various creative techniques to enhance the overall beauty of their work. Many things of the past will return, such as retro, handwritten and serif fonts. Fonts will be modified and composed into anything. Possibilities are infinite and you must try them. Here's a list of typography trends you should catch on, to triumph the graphic and web design industry this year."

Don't Make These 4 Infographic Mistakes

Infographics rely on high quality visual design in order to successfully convey your message and with business intelligence on the rise, there's more and more content to visualize. This means that in order for your company's graphics to stand out, you need to hit all the right factors. Design errors will stick out like a sore thumb.

Before you start developing new visuals, learn the basics. Here are 4 common design mistakes you need to avoid if you want your infographics to succeed.