Facebook, YouTube, Google+, Instagram, Twitter, Pinterest: #SocialMedia By The Numbers - #infographic

Ever wondered how big is social media?

What if I told you the total monthly active users of the top 8 social sites is around 4.2 Billion. WOW!

That’s right – this is only users from the big social sites like Facebook, Twitter, YouTube, Instagram, Pinterest and LinkedIn.

Smaller sites like StumbleUpon with 30 Million monthly active users do not even feature in this list and now you can see the power of social media and its influence.

Rather than presenting you just numbers, we wanted to rank these social sites in terms of population of the world. Assuming the top social sites were countries, how would they rank relative to countries like China and India?

Would you believe Facebook would outrank both India and China with its huge user base of 1.5+ Billion?

Here is an infographic from YourEscapeFrom9to5 that shows Social Media by the numbers with a fun take on the world’s population.

How I Got Over 9,500 Pinterest Followers Without Blogging

Social media can send a lot of traffic to your website, but growing a social media following can be a challenge.

Did you know that Pinterest is now the second leading referrer of social media traffic, second only to Facebook? In fact, Pinterest sends more than 4x as much traffic as Twitter according to a study by Sharaholic.

In 2014, I ranked one of my Pinterest accounts and its boards for competitive terms including “baby shower”. In 2015, I grew this account to 9,500 followers and am hoping to break 10,000 soon. In fact, I did it without blogging and by spending just a few minutes a day on Pinterest.

Here’s how I did it and how you can do the same.

Personal Branding: Tips for Creating the Perfect LinkedIn Profile - #infographic

What’s wrong with your LinkedIn profile? If you’re not receiving the intended response from potential clients or job interviewers, then there could be something wrong with your LinkedIn. There are over 400 million profiles competing on the LinkedIn network with an average of two users added each second.

So where do you stand? You need a perfect LinkedIn profile to be classified as “top talent”.

Here’s how to get it:

Facebook, Google Adwords, YouTube, Twitter, LinkedIn: Ad Dimensions Cheat Sheet - #infographic

Social media marketing could never be utilized to the fullest without relying on advertising. The stats are proof enough of this What makes social ads so powerful is not only do they take advantage of the popularity of social media platforms, but they also have a way of getting businesses to their target audience based on the latter's social media activity alone.

This is one of the main reasons why online businesses should grab at the opportunity that social advertising provides. Much like other forms of advertising, though, social media like Facebook, YouTube, Twitter, and LinkedIn have their own standards when it comes to placing ads on their sites. Factors such as ad types, ad dimensions, character limits on the title and description, etc. would still have to be considered to make sure that no ad guidelines are broken. This applies for both desktop and mobile versions.

For a complete list of types of ads that each social channel is offering, use the ad dimension infographic (featured below) designed by Dot Com Infoway. It provides a convenient view of the various ad sizes that you can choose from statistics and figures regarding the best performing ads are included as well.

How to Blog - #infographic

Bloggers represent a huge and growing market. Millions of people blog, hundreds of millions read blogs. The rise of the internet and associated proliferation of blogs has completely changed the nature of news and media, and it’s done it mostly within the last decade.

It’s never been easier to share hobbies and interests, or, for that matter, make a living sharing your hobbies and interests.

If you’re interested in joining the teeming throng, it’s also never been easier to create your first site and start blogging. It’s not a total cakewalk, of course, and taking the time to learn just a few important facts can make your rise to the top of the blogosphere a much less lengthy and difficult ordeal.

The infographic below, prepared by First Site Guide, will give you everything you need to know (at first) to create great blog articles that readers and search engines will love. It will also show you how and when to best leverage social media to promote your content and put new eyes on your content. It will even help you figure out what mix of content, such as blogs, infographics, and ebooks will work best for you.

At the end of the day, though, whether you’re blogging for fun or profit, it’s all about doing something you enjoy and creating great content for your readers.

How to Build an Effective Influencer Outreach Campaign: Step-by-Step Guide

It’s hard to talk about Internet marketing nowadays without focusing on influencer marketing, which seems to be the method of choice for numerous content marketers out there. As opposed to some other marketing concepts, influencer marketing doesn’t involve marketing to your customers directly in order to boost your conversion rates. Instead, it revolves around influencing a group of people, or separate individuals, whose word holds a great deal of weight among your target audience, and which can influence their decisions.

Your goal as a marketer is to establish a fruitful partnership with influencers that will be beneficial for both parties. As we’ve pointed out, an influencer can be anybody: a journalist, an expert in some field, or perhaps even a blogger or a vlogger with a large number of followers which tune in regularly to check out what the influencer has to say.

Because influencer marketing involves methods that are much less aggressive, it is somewhat tricky to find the right balance between making an impact, while remaining subtle and genuine, which is why we have put together this step-by-step guide on influencer marketing which can help you in building your own influencer outreach campaign.

#SocialMedia Marketing: Why Pinterest Matters for Your Business - #infographic

Pinterest is the fastest-growing social network in the United States. Its user-base includes millions of wealthy, brand-hungry consumers who are ready to buy.

It's a fact that Pinterest users buy more frequently than users on any other social network, whether they're shopping online or in a store. And on top of that, Pinterest users also spend more money per purchase than any other social network.

But you have one big problem: How can you turn those people into your customers?

Fortunately, we've got you covered. We'll cover all of that and more in this infographic, produced by Webpagefx, about why Pinterest is so important to marketing.

Ready for Takeoff: Optimize Tweets for Maximum Brand Presence - #infographic

Twitter is one of the most popular social media platforms in today’s generation with 316 million active users. It allows you to post, share, and link to updates, letting you connect with your followers through mentions, hashtags, and retweets.

We’ve discussed how to make your Facebook posts relevant in our previous infographic, but this isn’t enough to make your brand completely relevant. By taking a few tips in mind to be consistent in optimizing your content, you can see how these few tweaks will boost the amount of users interested in your brand.

According to some 2014 statistics from Simply Measured, Twitter is used by 34% of marketers to acquire potential leads. When it comes to encouraging conversations between businesses and customers, you can rely on Twitter’s capability of offering quick access and service. This gives marketers a venue to address their customers’ queries and concerns, letting them engage and monitor their followers from time to time.

This infographic from SlideGenius shows you how Twitter can help you better engage your audience by sharing relevant and up-to-date content with impact, actively increasing your chances of getting more loyal customers.

If Content Is The King, Conversion Is Queen

Content has been in the limelight ever since the digital marketing space became a prime location to sell products and services. The internet has been a blessing for marketing companies not just because it has tangible results but also because it provides valuable feedback to how well the campaign is working. The first indicator of a successful strategy is the number of conversions. In layman terms, conversion primarily includes the number of people who visit your website and actually add to your business rather than just to your online traffic. The actual profit that your business would be gaining is due to conversion and not just click-traffic. While one is often reflective of the other it is not a direct measure of how impactful your digital marketing campaign is.